HISTORY
Self-Employed
2009 – Present
UX/UI Design Consultant
SELECT CLIENTS
- Compare the Market Happity
- Shell
- British Gas
- EE & BT
- SkyBet
- Shell
- Bright Grey
- RAC
- Royal London
SPECIALITIES
- Discovery
- Research (Quant & Qual)
- Prototyping
- Usability testing
- MVT/ABT
- UX/UI
- Journey maps
- Journey optimisation
- Conversion optimisation
CONTACT
How I work & the value I can bring to your organisation
Research
Areas of research I utilise are:
Competitor analysis, analytics/data analysis, diary studies, workshops, usability testing, user/stakeholder interviews, multi variant testing (MVT), A/B testing and UX strategy.
Journey design
In conjunction with analytics to identify problem areas or dropouts of journeys.
Zooming into problem areas and identifying areas/ideas for improvements. This could be for certain components or whole journeys.
Depending on the context, the output could be lo or hi-fidelity prototypes for usability testing.
Usability testing
The testing sessions would be setup and arranged by me. Participants procured through a third party using screeners I had put together.
Writing the testing scripts with a hypothesis driven approach. Looking to either prove or disprove the product/journey theory.
Running the observation room on the day with the team and key stakeholders present. The output would be a report to shared with the team and wider business with key findings and takeaways.
Other testing methods utilised:
Gorilla testing, appetite testing, A/B testing and multi variant testing (MVT).
I feel it can be hugely beneficial to a Business for their product teams to work in a cycle of continuous learning:
Learn > Test > Iterate > Release > & REPEAT.
UX copy writing
At BG I was also the Copywriter where I always looked to Keep it Simple Stupid and on Tone of Voice.
At EE I worked alongside Content Designers to collaborate on the copy.
PRODUCT VISION
A product vision should be:
Purposeful, aspirational, achievable, concise and well documented, meeting both business and customer needs.
Mentoring
I like to think of myself as more than just a Product Designer, I’m also a cultivator of people and teams. Mentoring and encouraging those with less of a voice into conversation and collaboration.
Running workshops on certain skill-sets or taking the time to give 1 on 1 help to those that need it. I believe that giving back is important for us all.
Steve Ponsford