Visualising the future of baselining cargos within Shell apps through a simple prototype
The Cargo Tracking Process
What pain points can we address to improve the flow?
Overview
Reduce the processes and time it takes a cargo tracker to gain the insights they need to send to traders.
Team
Design lead in Phoenix Team working across Tender, Shell’s flagship shipping app for crude oil.
User pain point
I want to see useful insights/data without constant application switching.
Business need
Streamline journeys, processes, reduce the number of clicks/interactions needed for a Cargo Tracker. Identify and present insights that will give Shell cargo trackers the edge at speed.
Cargo tracking flow
Showing pain points (in red), to investigate and improve.
Cargo reporting flow
Showing pain points (in red), to investigate and improve.
Current vs future flow
What we have now vs what I propose to improve in the flow.
Columns added for Signal Ocean (SO) ingestion of ‘Data provider’ & ‘Intel source’ and ‘Provider/Intel source’ filters now available. This intel was previously only available from a 3rd party app subscription.
10 minute saving on each cargo tracked = Avg saving of 1 hour a day ✅
Intelligence source history added under the Source tab and scraped email data from 'Intel source' now available from within Tender. This intel was previously only available from a 3rd party app subscription.
10 minute saving on each cargo tracked = Avg saving of 1 hour a day for cargo trackers ✅
Harmonising all app experiences
While at Shell my overarching remit was to harmonise interactions, components/journeys and common language across both flagship applications AMC & Tender. With a view for a Geneva wide roll out across the full suite of applications.
Team
The Design lead in Phoenix Team (Me) working across the 2 flagship apps, Tender & ACM.
User pain point
When I switch between Geneva applications, I would like to see consistent interactions and visual language within the user interface to utilise each application more effectively/speedily for my needed outputs. Make me think less…
Business need
To provide intel and data to users in clear and consistent patterns, across all apps and remove the need for external applications.
BUSINESS NEED
Streamline journeys, processes, interactions of number of clicks for a Cargo Tracker.
Identify and present insights that will give Shell cargo trackers the edge.