Payment journey
EE – Acquisition & upgrade
Payment – V3 for testing
Combining Direct Debit, Payment and T&Cs into 1 step. We again checked here whether the new progressive disclosure form caused any problems.
Key takeaways
By combining key steps of the journey you reduce a users time spent navigating the interface, that time can be spent on page completing mandatory tasks crucial for continuation of journey. Less friction, pondering and fewer back end calls and a reduction in waiting time/loading for the users.
Key lessons
Less steps from a noise and cognitive point of view is always preferable.
