For the first time in 18 years CtM were updating their question sets. Updates like allowing shorter and longer names, new titles, occupations, industries and including NI driving licences.

Working closely with the Product Owner and Copywriter to deliver this piece of work across 9 of CtM's product offerings at speed and within a very tight deadline.

If my name's too short or too long, my title, job function or industry is not available, then I have to select something else.

I worry this could adversely affect my premium, or invalidate my insurance.

Making CtM's Products more accessible and inclusive for their customers.

I delivered light touch in journey notifications that highlighted these changes, so users could achieve a smooth transition from the old to the new question set.